Last month I have shared Traditional Sales Approaches. Today I would like to highlight some more sales approaches. These are Modern sales approaches. I am hopeful that my effort will be beneficial for businesses and sales staff. If it doesn’t kindly don’t hesitate to Ask. Main focus of all sales tricks is to build long-term business relationship with customers.
Modern Sales Approaches
Partnering Sales approach
Most of us have been gone through buying life insurance. To successfully buying life insurance you need to have health certificates. These certificates are necessity for both buyer and seller. Mostly we are hectic in going to lab & revisit to take our report and then to submit with application. Insurance companies trained their staff to help buyer in successful sales. They offer assistance, they go with you, take your reports on your behalf from lab.
Partnering, 1st from Modern Sales Approaches. Salespeople share common and custom values with clients and help in solving their problems within possible sources they personally have or allowed by company. They support you. Let say, you want to have website for your business and you don’t know how to send and receive emails. Companies will instruct you about all these necessities.
Relationship Selling Approach
Usually we do it in our daily life with our customers. Your product is laptop and you sell it. Actually you only sell laptop, not installing windows, antivirus, auto backup or other is your job but you do it. Why? Just to understand your customer needs better and make life long relationship.
If I say I want to buy a laptop from you with Windows 10 registered edition. You however will manage it in reasonable service charges and provide me. Later on, I complain you about its small battery backup or unsatisfactory battery performance. You will surely arrange new battery or repair and also help in warranty claims.
You must be having idea what I am going to write now. Most common sales approach is Value-Addition. It is Buy 1 Get 1 Free, Buy 1 and lifetime repair free, Coupons, Movie Tickets, Lottery, or giving related products in minor or cheap prices. They provide set of benefits.
You purchase a new Car & Company gives your full fuel tank in its price. The same is in this way if you buy Laptop and you are given registered windows or antivirus CDs free. Also on buying new phone and seller give you free protector or extra memory card. All these are best examples of Value-Added selling. It is One from the most practiced Modern Sales Approaches.
Ever met with sales man who differentiate its product with competing products? Ever saw company comparing their hosting with other? One of the easiest ways to sell is Consultative selling. In this approach salesman collect related brands information and features.
They take easy way. Ask their customer what they need? If I am a customer and I need Sofa for my home or office. What salesman will here is. He will compare his company Sofa with other brands; he will highlight their Sofa quality and will try to prove their product is the best one.
Consultative selling is like Partnering with one difference, in partnering they sell but don’t compare related products and in this you compare. Our company does it too.
Sometimes salesman cannot convince their prospect with all their effort. Actually buyer has complex needs. This Buyer’s values are different from general buyer. Salesman collaborates with other companies and provides different values to one buyer.
Confused? I clear you. Salesman came to me with online training offer to boost my existing sales. I want to take this training but Alas! Don’t have laptop or internet connection or my laptop is out of working. No time to repair it. Salesmen use their sources and get it fixed. After Modern Sales Approaches you must read Traditional Sales Approaches.